It's About Prime™


  • Choose a colour below
  • Bright Light
  • Smokey Eye Primer

It's About Prime™

£8.00 / €9.36

Anti-Crease Eyeshadow Underbase

A first base if you want crease-free, no smudge eye colour. Contains Insta-Lift™ Firming Para Cress Flower Proteins (to help give you more flat, glossy, smooth-finished lids), anti–colour crease long wear polymers, and coffee extract to fight morning puffiness. Use BRIGHT LIGHT under everyday eyeshadow, or SILVER LINING for a shimmering layer under party eyes.

Read Ingredients

Isododecane, Cyclopentasiloxysilicate, Mica, C30-45 Alkyl Dimethicone, Trimethylsiloxysilicate, Hydrogenayed Castor Oil, Silica Dimethyl Silylate, Talc, Stearyl Dimethicone, Dicalcium Phosphate, Polysilicone-11, Cera Alba (Beeswax), Polyglyceryl-4 Isostearate, Cetyl PEG/PPG/10/1 Dimethicone, Hexyl Laurate, Hydrogenated Styrene/Isoprene Copolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Disteardimonium Hectorite, Dimethicone, Propylene Carbonate, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Spilanthes Acmella Flower Extract, Coffea Arabica (Coffee) Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 77891 (Titanium Dioxide), CI 77491(Iron Oxides), CI 77492 (Iron Oxides) , CI 77499 (Iron Oxides).


Overall Rating:

4.9 out of 5 (6) Review(s)

Write a review

Andi from London said on 21/12/2015

Why has this been discontinued????? Boots don't have it anymore! The Bright Light shade was amazing at keeping my eyeshadow on all day. I'm so disappointed this product is no longer available.

Andi from London said on 16/12/2015

LOVE LOVE LOVE the Bright Light primer- makes my eyeshadow last all day but I can't find it in Boots anymore. Please don't tell me it's been discontinued I will literally cry...I really don't want to start searching again for a decent primer.

Kiwi from Croatia said on 13/10/2013

Long lasting primer which prolongs any eyeshadow wear. Natural color with slight light reflective power. Once it dries it will not budge. Can be used alone for a natural daywear or as a highlighter in the upper part of the cheeckbone and lip area. It would be hygenic if it were in a tube without an applicator. Great product!

Babyeh from Swansea said on 11/09/2013

I love this product, it really works.
Easy to apply & easy to put eyeshadow on top of.
Eyeshadow lasts all day and doesn't crease.
I've got both shades and wear the silvery one if I'm going out and the lighter one for daytime and work.

Rosie from Nottingham said on 02/02/2012

Put a fine layer of this on, gently patted it in with my ring finger and applied eyeshadow, it really has made a difference! The white sheen of this product in Bright Light is actually really flattering as it draws attention to the eyes and away from any dark circles you may have been covering up! Admittedly, the eyeshadow I was using didn't have the best pigmentation (it wasn't S&G) so I think I noticed the primer more than the shadow itself but there was definitely no creasing and my eyeshadow has stayed put. Not sure if I can smell the scent that some people are commenting on but you can't go wrong with this!

Diana from London said on 07/11/2011

Really does make your eyeshadow last longer without creasing! so happy I've found this! the smell is maybe a bit too sweet for me but still use it! I love it!!!
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