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It's About Prime™

It's About Prime™

Anti-Crease Eyeshadow Underbase

RRP £8.00

 - 5ml

A first base if you want crease-free, no smudge, smooth and uniform eye colour. It's amazing. It's about Prime contains Insta-Lift™ Firming Para Cress Flower Proteins (to help give you more flat, glossy, smooth-finished lids), anti–colour crease long wear polymers, and coffee extract to fight morning puffiness. Use BRIGHT LIGHT for everyday eyeshadow underwear, or SILVER LINING to give you a gorgeous, shimmering, stay put layer under that party going smokey eye. Check out our smokey eye tutorial here >

Read ingredients Isododecane, Cyclopentasiloxysilicate, Mica, C30-45 Alkyl Dimethicone, Trimethylsiloxysilicate, Hydrogenayed Castor Oil, Silica Dimethyl Silylate, Talc, Stearyl Dimethicone, Dicalcium Phosphate, Polysilicone-11, Cera Alba (Beeswax), Polyglyceryl-4 Isostearate, Cetyl PEG/PPG/10/1 Dimethicone, Hexyl Laurate, Hydrogenated Styrene/Isoprene Copolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Silica, Disteardimonium Hectorite, Dimethicone, Propylene Carbonate, Helianthus Annuus (Sunflower) Seed Oil, Caprylic/Capric Triglyceride, Spilanthes Acmella Flower Extract, Coffea Arabica (Coffee) Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, CI 77891 (Titanium Dioxide), CI 77491(Iron Oxides), CI 77492 (Iron Oxides) , CI 77499 (Iron Oxides). Tips & tricks IT’S ABOUT PRIME™ SILVER LINING can also be used to line under the eye, or blended for a silver smokey eye look.
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  • Smokey Eye Primer
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Overall Rating:

4.5 out of 5 (2) Review(s)

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Rosie from Nottingham said on 02/02/2012

Put a fine layer of this on, gently patted it in with my ring finger and applied eyeshadow, it really has made a difference! The white sheen of this product in Bright Light is actually really flattering as it draws attention to the eyes and away from any dark circles you may have been covering up! Admittedly, the eyeshadow I was using didn't have the best pigmentation (it wasn't S&G) so I think I noticed the primer more than the shadow itself but there was definitely no creasing and my eyeshadow has stayed put. Not sure if I can smell the scent that some people are commenting on but you can't go wrong with this!

Diana from London said on 06/11/2011

Really does make your eyeshadow last longer without creasing! so happy I've found this! the smell is maybe a bit too sweet for me but still use it! I love it!!!