It's About Prime™


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  • Bright Light
  • Smokey Eye Primer

It's About Prime™



Anti-Crease Eyeshadow Underbase

A first base if you want crease-free, no smudge eye colour. Contains Insta-Lift™ Firming Para Cress Flower Proteins (to help give you more flat, glossy, smooth-finished lids), anti–colour crease long wear polymers, and coffee extract to fight morning puffiness. Use BRIGHT LIGHT under everyday eyeshadow, or SILVER LINING for a shimmering layer under party eyes.

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Overall Rating:

4.9 out of 5 (8) Review(s)

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Diana from London said on 19/01/2017

Really does make your eyeshadow last longer without creasing! so happy I've found this! the smell is maybe a bit too sweet for me but still use it! I love it!!!

Rosie from Nottingham said on 19/01/2017

Put a fine layer of this on, gently patted it in with my ring finger and applied eyeshadow, it really has made a difference! The white sheen of this product in Bright Light is actually really flattering as it draws attention to the eyes and away from any dark circles you may have been covering up! Admittedly, the eyeshadow I was using didn't have the best pigmentation (it wasn't S&G) so I think I noticed the primer more than the shadow itself but there was definitely no creasing and my eyeshadow has stayed put. Not sure if I can smell the scent that some people are commenting on but you can't go wrong with this!

Babyeh from Swansea said on 19/01/2017

I love this product, it really works.
Easy to apply & easy to put eyeshadow on top of.
Eyeshadow lasts all day and doesn't crease.
I've got both shades and wear the silvery one if I'm going out and the lighter one for daytime and work.

Kiwi from Croatia said on 19/01/2017

Long lasting primer which prolongs any eyeshadow wear. Natural color with slight light reflective power. Once it dries it will not budge. Can be used alone for a natural daywear or as a highlighter in the upper part of the cheeckbone and lip area. It would be hygenic if it were in a tube without an applicator. Great product!

sparklyshoes from cannock said on 19/01/2017

I have nothing bad to say about this product, it is awesome! It works really well with a variety of eyeshadow. The only one it didn't help too much with was a cream eyeshadow from an upmarket brand! I think this has more to do with the other brand rather than this product though.

Andi from London said on 19/01/2017

LOVE LOVE LOVE the Bright Light primer- makes my eyeshadow last all day but I can't find it in Boots anymore. Please don't tell me it's been discontinued I will literally cry...I really don't want to start searching again for a decent primer.

Andi from London said on 19/01/2017

Why has this been discontinued????? Boots don't have it anymore! The Bright Light shade was amazing at keeping my eyeshadow on all day. I'm so disappointed this product is no longer available.

Zencen from Oxford said on 19/01/2017

This worked brilliantly and kept eyeshadow on all day. Why has it been discontinued, really disappointed!
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