13 March 2013
At Soap & Glory, we encourage showering. (By selling a lot of shower gel.) Which is why we’re on a mission to mitigate the earth-challenging effects of our business: A 2-MINUTE MISSION**.
The average 5-minute shower uses 35 litres of water (70% of our recommended daily water use), and practically everybody showers (at least everybody we like to spend time with.) So how can a conscientious citizen help?
We timed seventeen Soap & Glory staffers and calculated that it was entirely possible to get washed, shampooed, conditioned and rinsed using somewhere around 120 seconds of running water. (Yes, there’s a bit of TAP ON/ TAP OFF involved, but make it in under the line and – as a bonus – you’ll get a clean conscience.)
To ease people into shorter showers, we’ve christened the second day of the workweek as 2-MINUTE RINSE TUESDAY.
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