BUY THE MARCH ISSUE OF ELLE UK.

(No one can accuse us of subliminal messaging.)

Each magazine comes with a Thick & Fast mascara – worth £10 – for you to whoop excitedly over, adoringly apply, then commence a lash-batting worthy of Queen & country! (If the cover is conspicuously mascara-free, then demand one that sneaky fingers haven’t gotten to first.)

Not only is it THE way to get our record-breaking, SOLD OUT mascara, there’s also a voucher inside for £2 off our award-winning cosmetics range. So there you go – the perfect excuse to nab yourself a new lipstick for Valentine’s Day, or to snap up It’s About Prime, Lid Stuff, and The Daily Double to create the perfect smoky eye.

Out now, run – literally sprint – to your newsagent and bag yourself a copy!

We were reading Vintage Secret’s blog post on our cosmetics when we came across this little gem!

Not content with writing perhaps the loveliest description of Show Good Face we’ve ever encountered (“lovely and smooth to apply, and just sits nicely on the skin, like a quiet child”), Vintage Secret’s Naomi (member of the famed Vintage Mafia) also posted a video of her SOAP & GLORY-ASSISTED TRIUMPH at The Chap Olympiad! (An annual sporting event & celebration of all things yesteryear, where women wear kiss-curls and a man is measured by the straightness of the crease in his trousers.)

Naomi claimed The Silver Cravat – one of The Chap’s highest honours – for being The Most Glamorous Woman on Show (helped along by a liberal spritzing of Glam-A-Lot by her fellow Mafiosi Fleur De Guerre (Diary of a Vintage Girl and creator of this video) and Jen (Yesterday Girl).

We’re rapt that you ladies are so smitten with Soap & Glory – and would like you to know that the feeling is mutual!

PS: Is there anything cuter – or funnier – than an accidental laugh-snort?
PPS: Sally Gunnell

Way back in December (we’re in 2012 now, times move fast), Marcia was beside-herself excited when she stumbled upon Mother’s Psychic T-Shirts up for sale, numbered 1-100, and each with their own psychic reading for its predestined owner. (Yes, we know. But before you roll your eyes too much, 100% of proceeds go to charity.)

So Posty got on the case and duly ordered her never-fail Lucky Number 9, waited a few weeks for it to arrive, then tore open the box, put in the CD of her psychic reading and found… it was SO not about her.

But hold you last laugh, doubters! Apparently…if the reading is too far off its target, it simply isn’t meant for you – you are merely the vehicle to get the t-shirt to its rightful owner, who will be somewhere in your circle. Hemisphere. Or solar system. It’s not for us to question how, but Mother assures us, “Every t-shirt knows where it’s going”.

Posty promptly sent the CD around HQ and organised hasty Cinderella-esque try-on sessions of the tee, but ALAS! No one at Soap & Glory has emerged as its rightful owner.

So, faithful fans, WE TURN TO YOU.

Have a listen to the prediction below. Have you – and your destiny – met your match?

Mother’s Pyschic Tshirts by Soap & Glory

It would call up its local radio station and request ‘You’re The Best’ from The Karate Kid, because it’s only gone and nabbed top spot as The Daily Mail’s Best Lipstick of 2011!

No one’s overcome with more humble blushes than our very own Ferninator, who had the biggest hand in creating our Supercolour Fabulipsticks (not that we’re saying she has big hands, mind. They’re actually very dainty. But we digress.).

We popped down to NPD, brewed up a coffee and sat down with her for a good ol’ girly gab about what makes Supercolour Fabulipstick stand out from the crowd. (We suspect witchcraft, but she’ll neither confirm nor deny.)

Q: So Ferninator…can we call you Fern for short?
Ferninator: I’d prefer you didn’t.

Q: OK, sure. How about ‘inator’?
Ferninator: Next question.

Q: What were you going for when you dreamt up Supercolour Fabulipstick?
Ferninator: We wanted to create THE ULTIMATE LIPSTICK that gave intense colour in one swipe, had serious staying power and left lips smooth, moisturised and plumped.

Q: Ultimate lipstick huh? I guess if you’re aiming, why not aim for the top?
Ferninator: Exactly.

Q: So if it got into a fight with another lipstick, you’re saying you’d put your money on it to win?
Ferninator: Yes, if it came down to that, but Supercolour Fabulipstick’s more of a lover than a fighter.

Q: BOOM!
Q: So what makes it stand out from other lipsticks?
Ferninator: Besides the colour-rich formula, it’s intensely moisturising and – most impressive of all – boosts collagen to help give you a smooth, dewy & plump colour-filled pout. We developed one of its key ingredients – 3D PLUMP™ PEPTIDE COMPLEX – to both sink into your lips to stimulate collagen production and form a three-dimensional network on the lips’ surface to visibly tone and firm.

Ferninator: It’s also got softening & conditioning shea butter and vitamin E, and velvety Monoi butter that contains the essence of the tropical Tiare flower, famous for its aromatherapeutic properties and gorgeous smell.

Q: That sounds heavenly.
Ferninator: The smell is one of my favourite things about it. It’s subtle but really lovely.

Q: How did you decide on the colours? And any tip-offs about new colours that might be coming next?
Ferninator: We tried to cover all the basics to start with by creating three ultra-wearable shades, but there are more exciting trend colours to come, including the perfect red (which we swear suits EVERYONE) and a fresh pink!

Q: And what’s the best compliment you’ve gotten while wearing it?
Ferninator: I get compliments on the colour all the time (especially when I’m wearing Perfect Day)!

So it’s that time of year again. We’re in two minds about New Year’s resolutions (and secretly worry that if we make too many we don’t keep, there will be a knock on the door & we’ll be dragged off to a correctional facility to ‘make good’ on our promises).

Which likely explains why 2012 is Soap & Glory gals’ (and guys’) year for small, but totally do-able changes. For instance:

1. To moan less.
2. To sleep more.
3. To bring lunch to work.
4. To take re-usable bags to the supermarket.

Rock’n’roll enough for you? We know – we’d normally put a warning up before posting material like that so you can decide whether or not it’s safe for work. So, in that spirit…

THE FOLLOWING RESOLUTIONS MAY REQUIRE PARENTAL SUPERVISION:

5. To buy a bird-feeder for the local wild parakeets.
6. To be kinder to people.
7. To drink only high quality red wine.
8. To learn Japanese. To learn Spanish.
9. To own one REALLY good handbag.
10. And to never, ever, play Mariah Carey’s ‘All I Want For Christmas Is You’ in the office. EVER. AGAIN. (Thank you James – and good luck with that.)

What about you? Is 2012 your year to DREAM BIG? Share your New Years’ resoultions below or comment on our Facebook page!

2011 has been a year of gathering ourselves up and boldly breaking new ground. And we have taken great heart from how you have welcomed our new products deep into your bathroom cabinets (and bedroom dressers).

For some time, 2011 looked to be the Year of the Fragrance, given our first act was to launch Soap & Glory Original Pink™ Eau de Toilette (which was years, and a few of Judy’s nine lives, in the making). Then we followed it up with a brand new fragrance – the heady, exotic Fruitigo™, which launched in brand new, sumptuously smoothing bath & body products. (So good, certain team members keep a tub on their desks dedicated to ‘anti-stress sniff’ purposes. And – news just in – Fruitigo™ scented Foam Call™ is threatening to topple Clean On Me™ as our top-selling bath & shower foam!)

But just when our scents thought they had it sewn up, they were unseated by some marketing GONE BIG. Never one to fade into the background, Soap & Glory dialled it up a gear in 2011 and took up the WHOLE. DARN. FRAME. Starting in Dublin, the Bath Mobile led fans, Pied Piper-like, around the city; then in a coup of civic approvals and the laws of hydro-physics, we floated an ENORMOUS bathing beauty, DIE BADENDE – in a lake in the middle of Hamburg as a head-turning thank-you to our German fans.

A brand new website followed, as did a Titanic-load of awards, including – gasp! – Best Budget Beauty Launch 2011 in BRITISH VOGUE, Make Yourself Youthful™ winning the Anti-Aging Bible Award and The Fab Pore™ Hot Cloth Cleanser taking out the Best Cleanser Award in UK Stylist Magazine. But almost more exciting than all of those put together is our ever-growing community of Soaperwomen on our Facebook page – now numbering near 80,000 – and set to tip over the 100,000 mark in the year to come – we’re sure of it!

(And a huge thank you to everyone who declared their love for our new products on blogs, soapandglory.com and boots.com.)

We also racked up some serious eco credentials with The 2-Minute Rinse™ – a campaign to get you all saving water by taking shorter showers (or more accurately, ones where the tap is only on for two minutes while you suds, scrub, and let your Soap & Glory products go to work, undisturbed, softening your skin).

Then BANG! Making a late charge for ‘Highlight of 2011′ were two campaigns we were incredibly excited about (not that we like to play favourites, but sometimes, a project is just cuter than the others). The launch of SOAP & GLORY COSMETICS – and our RETURN TO AMERICA after a long, angst-filled absence – occupy pride of place in our hearts this year.

We (or rather – you!) set an all-time record for sales on sephora.com on day one, and we can’t wait to bring more products across the pond to our loyal (and patient) US fans. And as for our cosmetics – you loved them so much, the brand new stands were looking decidedly empty across the UK just days after launch!

Finally, as the last – and rightful – act of the year: our bumper Christmas set BIG SPLENDOUR™ was all but sold out after just three days as Boots’ Star Buy, thanks to some frenetic shopping on your behalves that once again brought boots.com to a standstill.

So in that spirit, if there’s one common theme that could wrap up 2011, it’s THANK YOU – for your support, your enthusiasm, your womanful 2-Minute Rinse™ efforts, and continuing to choose us as YOUR BATH OF LEAST RESISTANCE.

We’re taking a break over Christmas, so happy, happy holidays to you all, and see you back here in 2012 where we can promise – you ain’t seen nothing yet!

From everyone here at Soap & Glory x

(PS: thanks to the gorgeous NPD Natalie for being our model!)

IT’S ALL ABOUT THE EYES

We always like to do our eye makeup first, THEN do our foundation & concealer (so the shadow doesn’t drop down & undo all of our hard work). Also, to keep it modern & to keep the focus on your eyes, keep your brows, blush & lips fairly neutral.

STEP 1: APPLY YOUR LID BASE

• Pat SMOKEY EYE PRIMER all over the lid, up to the brow bone. This gives your shadow a smooth base to grab on to, so it last for ages.
• Dust the lightest shadow in the palette (DIAMONDUST) all over the eye.

STEP 2: ON TO THE SMOKY PART

• Using an angled brush, apply the BLACK GOLD shadow to the outer corners of each lid, blending upwards and outwards in light strokes.
• Then, using a soft pointed brush (a bullet or pencil brush is perfect), work the same colour into the crease, blending slightly upwards & outwards.
• Now for extra depth & party sparkle, go over the BLACK GOLD with SMOKIN’ and blend again.

TOP TIP: run a cotton bud gently over the edges of the colour – it’s brilliant for blending & getting a really smoked line.

• Apply GREEN LIGHT from THE DAILY DOUBLE under your lower lash line. Using a brush with a little BLACK GOLD, blend/smudge out the line.
• Using SMOULDER KOHL in SUPERBLACK, apply eyeliner on the inner rims of each eye (the waterline).

STEP 3: FINISHING TOUCHES

• To make your eyes really ‘pop’, apply a little DIAMONDUST in the inner corner of each eye as a highlight.
• Finally, apply SUPERCAT liquid eyeliner as close as possible to the top lash line. Stop at the end of your lash line – don’t create a flick.
• Curl top lashes and apply a good, healthy layer of mascara, top & bottom.

STEP 4: BASE, CHEEKS & LIPS

• Clean up under your eyes, then apply your foundation, concealer and powder.
• Dust some LOVE AT FIRST BLUSH on to the apples of your cheeks.
• Pat a little RED MY LIPS on to your lips using your fingertip. Use a lip brush & a little MARVELIPS if you want a sharper lip line (but keep it soft for a more modern look).
• Finally, brush or dab on some SEXY MOTHER PUCKER to give your lips shine – and extra pout-power. Now you’re good to wow!

These are the Soap & Glory cosmetics we used:
IT’S ABOUT PRIME™ in Smokey Eye Primer
LID STUFF™ in Smokey Dokey (using DIAMONDUST, BLACK GOLD & SMOKIN’)
THE DAILY DOUBLE™ in Fresh Cream/Green Light
SMOULDER KOHL™ in Superblack
SUPERCAT™ in Carbon Black Extreme
THICK & FAST™ MASCARA in Superjet Black
SHOW GOOD FACE™ in A Good Light
KICK ASS™ CONCEALER in Light
LOVE AT FIRST BLUSH™
SUPER COLOUR FABULIPSTICK™ in Red My Lips
MARVELIPS™ in As Good As Nude
SEXY MOTHER PUCKER™ in Original Clear